When most people think of advertising they think of magazine ads, television commercials and billboards. We think it’s anything that makes our clients successful.
That is our job. And we make creative content that makes that happen. Then we think of ways to distribute that creative content. It might be through an online film, an event on the street, a book or something we can’t even imagine yet.
Every client we have needs to be aware that while traditional media advertising is important and will get done, what’s arguably more important is the stuff that orbits around the traditional stuff. Like the idea for a great new product. The bumper sticker every customer gets handed to them on a certain day. The cool new website flash page. The letter to every member of Congress petitioning for a new national holiday.
This is how brands are built now.
To us, it’s all advertising